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Promoting a contest on Facebook? Heads up, new rules!
This morning I learned via AllFacebook.com that Facebook has updated its rules for how businesses can promote contests on Facebook. The new rules are here. If your business is promoting or planning to...
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The world is flooded with cheap writing by cheap writers. Is that bad?
Greg Sterling over at his Screenwerk blog recently posted an entry entitled “Is Crap the Future of Online Content?“ I’m not a big fan of sloppy grammar and punctuation, bloated writing, or “junk” blog...
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Social Media 2010: tension will increase between secrecy and openness
I recently participated in an online discussion about corporate social media policies hosted within a social media group on LinkedIn. The person who started the discussion posted Intel’s social media...
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General advice for businesses posting to social media sites
People who have been posting to Facebook and Twitter for a while on behalf of a business learn certain tricks and truisms through trial and error, research, and chit chat with others involved in the...
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9 timely social media and brand communication insights from SIC 2011
I recently attended the 2011 Seattle Interactive Conference (#SIC2011) at the downtown Seattle convention center. Besides enjoying the opportunity to catch up with friends in the local marketing and...
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Social media highlights from the Seattle Interactive Conference 2011
As a followup to my post from a couple of weeks ago, 9 timely social media and brand communication insights from SIC 2011, I put together a quick video blog post featuring just the social media...
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Want popularity in social media? Start with the primal urges.
A recent conversation with the founder of a newly-launched company seeking to catch a wave of social media buzz inspired me to create a video post for the Audienz Blog entitled The Masolovian Solution...
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Ignore social media metrics: what to focus on instead
This is the second in a series of posts about why I advise certain clients to adopt a “dynamic brochure” social media strategy, focusing on publishing, active listening, and measuring “pulse” without...
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3 ways we fool ourselves with social media metrics
This is part three of a series of posts about using social media metrics. In part one I explain why I advise some clients to adopt a “dynamic brochure” social media strategy, focusing on publishing,...
View ArticleNew FTC guidelines are not quite law and not fully baked yet
The FTC has announced new guidelines which concern “endorsements” by bloggers (21 of the document’s 81 pages have some direct reference to blogs or bloggers). If I understand correctly, under the...
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